Using a mobile while browsing the shelves may make shoppers buy more

Dr Michael Sciandra at Fairfield University, US and colleagues investigated the impact of mobile phone use on in-store shopping behaviour. They found that those who used mobile phones in store for purposes unrelated to shopping, such as making phone calls, sending text messages, checking emails or listening to music, were more likely to make unplanned … Read more Using a mobile while browsing the shelves may make shoppers buy more